Sure, there’s some value in telling the story of how Delusionally Optimistic came to be—but this brand is really about the people it resonates with.

Who wouldn’t want to be friends with someone who’s optimistic to a fault? Someone who believes in themselves and in the people around them?

Delusionally Optimistic is about spreading positivity and the belief that things will get better. That tomorrow is brighter. That you’re getting one step closer to your dream every single day, no matter what anyone else says.

I’m Bryan, and I’m delusionally optimistic that someone might buy something from this store—and more importantly, share this mindset with the people they encounter.

We’re all dreamers. I’m just one of them. And maybe, one day, I’ll be walking through an airport and bump into someone wearing a DO shirt.

Delusional? Maybe. But why not give it a try?